6th Dec which was the digital release date of This weekend is the date of Koda's debut anniversary & the song release was to celebrate her 24th anniversary in the business .
Promo wise , This weekend was chosen to promote the latest GEMCEREY ads which makes this the 1st time in 17 years Koda promotes the jewellery line .
The R&B track sings of a woman's growing feelings & expectations for her boyfriend . This weekend captures the excitement & anticipation of love , with lyrics expressing the hope for a romantic confession by the weekend . The release is accompanied by stunning cover art featuring Koda adorned in shimmering jewels , tying in beautifully with the commercial's theme .
It was a surreal moment when GEMCEREY announced Koda has returned to endorse their jewellery products after nearly 2 decades because GEMCEREY was 1 of many brands Koda endorsed at that time when she was really on the high peak of popularity during the early 2000s .
When GEMCEREY made this announcement , I was excited & this also brought back so many memories for me because I remembered the old GEMCEREY ads that Koda were featured in which in return her old songs were played in the ads and those songs of hers ie. you & Black Cherry's album track Tsuki to Taiyou are still some of her best to date .
So in a way this's a full circle moment for Koda & what a way for her to kick off the early celebrations of her impending 25th anniversary next year with this great starting point .
It will be great if past companies that Koda used to endorse will rework with her again . If GEMCEREY could do that I don't see why the others cannot follow suit .
